“Of the many excuses I hear from executives for not ‘doing strategy,’ the most common goes something like this: My business is too fast-moving for strategy. If I stop to do strategy, we will get left behind….”
From what we’re seeing, ongoing conversations with customers & your market should be at the heart of strategy. It is not about reams of pages in a strategic plan.
It is about constantly engaging & testing with customers so that you can make the right choices. You should be inherently developing new business as part of it.
Here’s our 1 minute summary below of another cracking perspective from Roger Martin
“Strategy isn’t analysis, strategy isn’t plans, strategy is what you do.
‘I just act’ IS Your Strategy.
So, when you claim you ‘just do,’ you are, in fact, describing your strategy.
You have a strategy and whether you acknowledge that or not is irrelevant.
It might be a good set of choices or a bad set of choices. But it is your set of strategy choices.
Customers control revenue while the company controls expenses.
There is no escape from making strategy choices, so don’t act as if you are not making them”
Full article: My Business is Too Fast-Moving for Strategy