“A tight connection between purpose, strategy, and culture is critically important because culture plays such a powerful role in making purpose and strategy come to life”
A few weeks ago we had a conversation with Brad Krauskopf, who is the Founder and CEO of The Hub, where we talked about how strategy, community and culture should come together. Check out the link to the video & podcast episode in the comments below.
This article by Hubert Joly reinforces the point, that strategy & culture shouldn’t be disjointed.
Full article: Does Your Company’s Culture Reinforce Its Strategy and Purpose?
We’ve summarised some of the key bits below.
“Besides purpose and strategy, something else is critical: culture, or the essential elements of how an organisation and its employees behave, as well as its governing beliefs and principles”
Hubert talks about a purpose-strategy-culture triangle.
“…Magic happens when purpose, strategy, and culture are tightly connected and aligned, reinforcing each other”
“Why? Because employees must be willing and able to unleash their individual and collective human genius to support the company purpose and strategy, and this can only happen in a culture perfectly aligned with both”
“In a world that’s now particularly volatile, uncertain, and complex, crafting and pursuing a top-down and linear strategy is rather pointless”
“What teams need is a guiding frame to be effective and energised when the unexpected invariably happens”
This is very much in line with our Open Strategy approach.
How do you see culture and strategy overlap?