Articles by us
Why Qualitative Customer Conversations (QCCs) Transform Strategy Outcomes
Organisations that get unique insights through Qualitative Customer Conversations [...]
Are you ignoring what’s happening in your market?
Some leaders don't seem to be aware of (or [...]
How do you uncover your strategy blindspots?
Developing a successful business strategy requires a deep understanding [...]
It’s Strategy Discovery, not Strategy Development
The two-day business strategy offsite was coming to a [...]
Stop trying to just ‘communicate’ your strategy
There is often a lot of focus and energy [...]
Strategic planning isn’t strategy.
The team grimaced at the thought of having to spend [...]
Strategy starts by listening to “the people closest to the problem”
"Ohhhhh please, not again" I thought to myself. We were approaching [...]
Strategy needs to start “outside looking in”
The team let out a collective sigh. We’d been searching [...]
Don’t get sucked into technology replacing strategy
September 2019 – Alan Bird A recent article in Harvard [...]
Listening? How’s that even related to strategy.
September 2020 A webinar conversation about why Digital Transformation needs [...]
Digital Transformation shouldn’t be about technology.
May 2020 – Andrew Bird A group of us [...]
Why traditional strategic planning no longer works.
February 2020 – Alan Bird So, you've completed your strategic [...]
Customer story – Waterpool
April 2020 About Waterpool Waterpool operates a live 24/7 online [...]