The conventional approach to strategy has lost its impact.

That’s why we don’t rely on a rigid framework. We help clients approach strategy from the outside, looking in.

Our unique Open Strategy approach delivers tangible results.

Penny explains how our Open Strategy approach works…

Taking an Open Strategy approach speeds up the overall strategy and execution process by between 30-50% compared to the traditional approach

Stephan Friedrich von den Eichen, Co-author of Open Strategy

Free Open Strategy Guide

A guide to strategy that cuts through the noise and solves real-world customer problems.

Learn a unique approach to strategy that gets traction and grows your business as part of the process.

Does your current strategy…?

In a survey of more than 200 top executives it found that:
70% agreed that Open Strategy increased organisation-wide commitment to strategic initiatives.
72% stated that Open Strategy improved the communication and understanding of strategy.

Taken from

Take an outside-looking-in approach

Our process is down-to-earth and effective. No convoluted models. No jargon.

We take an assumption-free approach to business strategy by putting your customers at the centre.

We help you get market & customer insights from outside your four walls, so you get clarity to make the right choices.

When Open Strategy was applied to just 30% of their organisation initiatives, a survey of over 200 top executives showed that those same initiatives generated 50% of revenues and profits.

Taken from

Clarity through Strategy

Strategy advisory that delivers tangible results
for leaders of mid to small sized organisations,
through our Open Strategy approach.

We partner with organisations to create lasting change.

We work predominantly with small to mid-sized organisations in the Healthcare, NFP, Social Enterprise, Infrastructure and Transport sectors.

Our services are not cookie-cutter solutions.  They are tailored to suit your organisation and industry.

We specialise in strategy for small to mid-sized organisations in Healthcare, NFP, Social Enterprise, Infrastructure and Transport sectors.

For enquiries or just a chat over coffee, feel free to get in touch with us.

Book a 30-min catch-up

Chat with us over Zoom.

Get in touch

Start a conversation via email.

Follow us

To get regular content and updates on all things strategy.

Receive our monthly strategy newsletter

Join our strategy community and get regular insights from us.